Last edited by Tesida
Wednesday, July 15, 2020 | History

2 edition of Flip the funnel found in the catalog.

Flip the funnel

Joseph Jaffe

Flip the funnel

how to use existing customer to gain new ones

by Joseph Jaffe

  • 361 Want to read
  • 39 Currently reading

Published by Wiley in Hoboken, N.J .
Written in English


Edition Notes

StatementJoseph Jaffe
Classifications
LC ClassificationsHF5415.5 .J33 2010
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL24487936M
ISBN 109780470487853
LC Control Number2009035143

Joseph Jaffe is the author of Flip the Funnel ( avg rating, ratings, 14 reviews, published ), Life After the Second Spot ( avg rating, /5. Free 2-day shipping on qualified orders over $ Buy Flip the Funnel: How to Use Existing Customers to Gain New Ones (Hardcover) at

This video will walk you through the steps to download an e-book directly to your Kindle E-Reader with a touch screen using Includes Kindle Touch,. concise summary of a different business book. Each summary is about 8 pages long and contains the stripped-down essential ideas from the entire book in a time-saving format. By investing less than one hour Flip the Funnel - Page 1 1. The current state of marketing.

This gets into flip the funnel territory, or retention as the new acquisition wheelhouse. In an era of mobile wallets and Passbooks, there is an extremely limited showcase of viable technologies, platforms and/or apps designed to deliver “from the cart into the heart” (stick a ™ on that for me, please). Flip the Funnel Page 2 SUCCESS BOOK SUMMARIES For business owners and entrepreneurs who work with employees, team members or even virtual assistants, taking this advice to heart can improve both customer service and your productivity. Train .


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Flip the funnel by Joseph Jaffe Download PDF EPUB FB2

Flip the Funnel is an interesting book written by Joseph Jaffe that goes over the way he thinks and how Flip the funnel book believes businesses can be successful. He begins Flip the funnel book book with a section called "Getting Priorities Straight" and then references old marketing principles of Cited by: 9.

How the Flip the Funnel course will benefit you Says Ben Popken, who is the co-managing editor ofin the foreward to Flip the Funnel: “With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so tha thtey start with the sale rather than ending with.

Flip the Funnel book. Read 14 reviews from the world's largest community for readers. Why customer retention is the new acquisition If there's anything t /5.

The traditional marketing funnel is broken, says Joseph Jaffe, marketing consultant and author. Its emphasis on customer acquisition means marketers spend most of their time looking for new customers rather than nurturing the ones they already have.

Changing this marketing paradigm is the call-to-arms of Jaffe’s latest marketing book, “Flip the Funnel,” which officially launched with a. Flip the Funnel is an interesting book written by Joseph Jaffe that goes over the way he thinks and how he believes businesses can be successful.

He begins his book with a section called "Getting Priorities Straight" and then references old marketing principles of /5(36). Flip The Funnel is another thought provoking book by Joseph Jaffe, author of Life After The 30 Second Spot and Join The Conversation.

Flip The Funnel focuses on customer service and building your business from the inside out. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all.

With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Jaffe is the author of two previous books. Download file to see previous pages The book named ‘Flip the Funnel’ shows a triangular relationship between good old-fashioned fundamentals of business, future-focused vision of the business leaders and most importantly, common sense.

This book allows the development of a totally new way of thought thinking and provides space for turning the existing conventional practices upside down in. The Giving Funnel is an approach to advancement based on the for-profit world’s sales funnel. It gives organizations a framework for how to engage people and qualify leads, assign those prospects for personalized outreach, and ultimately solicit a model is the future of fundraising.

The must-read summary of Joseph Jaffe's book: "Flip the Funnel: How to Use Existing Customers to Gain New Ones". This complete summary of the ideas from Joseph Jaffe's book "Flip the Funnel" shows that using the traditional sales funnel, businesses worldwide Pages:   Flipping the funnel for account-based marketing focuses on only the best-fit prospects Getty Images Content marketing is one of the best forms of thought : Sangram Vajre.

The flipped funnel. Are you still with me. Great. So let’s apply the ABM ethos and strategy to this flipped funnel I keep hinting at.

First, let’s have a look at what a flipped funnel looks like. Spoiler alert – less like a funnel, more like a pyramid.

Identify. “Flip the Funnel” isn’t just a book, visit the companion site “Flip the Funnel Now” where you can see videos and get enhanced content (just like a DVD – stuff that didn’t quite make it to the book). This is a super summer reading business book.

You’ll not only learn Author: Ivana Taylor. HOW DOES IT WORK Most books you receive from a BookFunnel author are added to your library automatically. Or, you can enter the book’s download code into the app and add it manually. Tapping any book cover in the app will open it instantly, or you can tap and hold a book cover for more download options like sending it to another reading app.

He and the CMO of Terminus had a few good laughs since Jaffe actually wrote a book called “Flip the Funnel” several years ago about a similar idea focused on the need to create advocates.

The idea for his flopped funnel was to use fewer resources on acquiring new customers and spending more on acknowledging and retaining current ones. Access a free summary of Flip the Funnel, by Joseph Jaffe other business, leadership and nonfiction books on getAbstract.7/10().

The economic impact of an active, engaged and loyal customer is the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all.

Whether it’s delivering your reader magnet, sending out advanced copies of your book, handing out ebooks at a conference, or fulfilling your digital sales to readers, BookFunnel does it all. Just like you, we’re in the business of making readers happy. Let us help you build your author career, no matter where you are in your journey.

6 Time to Flip the Funnel. 7 Politics, Shoes, and Insurance: Three Examples of Flipping the Funnel. 8 The Key Is Customer Experience.

9 How Employees Help Flip the Funnel. 10 Customer Service as a Strategic Driver. 11 The New Channels of Customer Service. Section III Making It All Happen. 12 Transforming Mouths into : Wiley. Flip the Funnel audiobook, listen online and download.

Why customer retention is the new acquisition. If there's anything the recession of taught us, it was the importance of investing in our customers, but when was this any different.

So says Joseph Jaffe, bestselling author of Life After the Second Spot and Join the Conversation, and a leading expert and thought leader on new media. Flip the Funnel. Joseph Jaffe Flip the funnel is a book about marketing, but with a twist. The central focus of the book is that companies spend way too much effort trying to acquire customers and way too little effort trying to satisfy existing customers.concise summary of a different business book.

Each summary is about 8 pages long and contains the stripped-down essential ideas from the entire book in a time-saving format. By investing less than one hour Flip the Funnel - Page 2 $ C $ $ $ $ A I D A Awareness Interest Desire Action S S a t .Inrenowned author Seth Godin wrote about flipping the marketing funnel to give your fans a “megaphone.” Through the rise of the Internet, your customers can voice their opinions more loudly than ever before, and they will get louder.

Your marketing and sales team also can flip the funnel with account-based marketing. This figure [ ].